Four things worth knowing before you hire anyone
Written for people about to spend money on SEO for the first time, or about to spend it again after a disappointing year.
Sarah RiceEditor28 September 2026Last reviewed1 minReadThese four are written once and left alone. They are not part of the monthly refresh, because the answers do not change monthly and pretending otherwise would be theatre.
SEO guides
What an SEO agency does
What the work actually is, month by month, once the sales deck is put away.
Read itWhat SEO costs
Real ranges at each level, what changes between them, and what a very low price usually means.
Read itHow to choose an SEO agency
The questions worth asking, and the answers that should worry you.
Read itIs SEO worth it
When it pays, when it does not, and how long before you can tell either way.
Read itAbout the author
Sarah Rice
Editor
Sarah Rice is a PR specialist & digital marketing expert who has spent more than 30 years working with SEO & GEO agencies, PR agencies and brands across a huge range of sectors. She is Director of Rice PR and Director & Editor of The HR World. Earlier in her career, she was Head of Public Affairs and Press Manager at RAC and Head of Campaigns at JBP, and has also worked with DC Thomas and a number of charities.