The research behind the ranking
Three pages that show the working: how agencies are scored, what their review data says, and which of them can actually do AI search.
Sarah RiceEditor28 September 2026Last reviewed1 minReadMost agency rankings ask you to trust them. This one shows the working instead, because the working is the only thing that separates a study from a list of names somebody liked.
Our research
How we score SEO agencies
The seven criteria, what each is worth, the bands behind every score, and what this study cannot tell you.
Read itWhat the review data says
Every agency read from its own Google profile. Why the rating is the least interesting number on it.
Read itAI search capability, compared
Nearly all of them sell GEO. This is what the evidence behind those pages looks like counted.
Read itAbout the author
Sarah Rice
Editor
Sarah Rice is a PR specialist & digital marketing expert who has spent more than 30 years working with SEO & GEO agencies, PR agencies and brands across a huge range of sectors. She is Director of Rice PR and Director & Editor of The HR World. Earlier in her career, she was Head of Public Affairs and Press Manager at RAC and Head of Campaigns at JBP, and has also worked with DC Thomas and a number of charities.