Which of these SEO agencies can actually do AI search?
GEO, AIO and AISearch are on nearly every agency’s services page. Eleven of these twenty have already been read against a dedicated GEO study, one agency at a time, and they carry their place in it straight across.
Why this is worth 25 per cent
It is the second-heaviest criterion in the study, behind proven outcomes and ahead of everything else, because it is the question buyers have started asking and almost nobody is answering with evidence.
Nearly every agency here now sells something called GEO, AIO or AISearch. Selling it and being able to do it are different, and the gap between them is what this page is for.
Where the ranking comes from
The AI search score is the agency’s place in bestgeoagencies.co.uk, a dedicated study of 20 GEO agencies that reads each one against seven criteria of its own and a tracked prompt set. It is a deeper piece of work on this single question than a side-criterion here could ever be, so it is used rather than reinvented.
11 of the twenty agencies on this page appear in it. Their score there is their score here, carried across unchanged, and the table shows where each one placed. The full GEO ranking, with its own working, is published there.
That study is a sister publication under common ownership with this one, so the eleven carried scores are not independently sourced. It is stated here, beside the score, rather than left in a footer for a reader to find.
The table
Ordered by AI search capability. The middle column is where each agency placed in bestgeoagencies.co.uk, the study 11 of these twenty were read into. The nine that are not in it were assessed here instead, against the same four measures.
| # | Entry | Rank in the GEO study | AI citations | Route | Totalof 10 | |
|---|---|---|---|---|---|---|
| 1 | 2 of 20 | 379 | Carried | 8.2 | Visit site | |
| 2 | 1 of 20 | 24 | Carried | 8.2 | Visit site | |
| 3 | 3 of 20 | 1070 | Carried | 8.1 | Visit site | |
| 4 | Not in that study | 481 | Scored here | 7.8 | Visit site | |
| 5 | 5 of 20 | 848 | Carried | 7.2 | Visit site | |
| 6 | 6 of 20 | 249 | Carried | 6.9 | Visit site | |
| 7 | Not in that study | 154 | Scored here | 6.8 | Visit site | |
| 8 | 8 of 20 | 139 | Carried | 6.7 | Visit site | |
| 9 | 9 of 20 | 365 | Carried | 6.7 | Visit site | |
| 10 | Not in that study | 97 | Scored here | 6.5 | Visit site | |
| 11 | 10 of 20 | 630 | Carried | 6.5 | Visit site | |
| 12 | Not in that study | 34 | Scored here | 6.5 | Visit site | |
| 13 | Not in that study | 66 | Scored here | 5.5 | Visit site | |
| 14 | Not in that study | 1527 | Scored here | 5.5 | Visit site | |
| 15 | 15 of 20 | 185 | Carried | 4.9 | Visit site | |
| 16 | 16 of 20 | 135 | Carried | 4.1 | Visit site | |
| 17 | Not in that study | 266 | Scored here | 3.5 | Visit site | |
| 18 | Not in that study | 136 | Scored here | 3.5 | Visit site | |
| 19 | Not in that study | 17 | Scored here | 3.5 | Visit site | |
| 20 | 19 of 20 | 124 | Carried | 2.8 | Visit site |
What a citation count is, and is not
It counts how often an agency’s own website is quoted by AI assistants. It is objective, anyone can reproduce it, and it is the closest thing to a neutral measure that exists.
It measures their visibility. Skill is a different thing and this does not reach it. Screaming Frog tops this column with 1527 citations and does not top the ranking, because it runs one of the most linked-to blogs in SEO. That is a fact about their publishing rather than about their AI-search practice. A small agency doing excellent AI-search work for clients and writing none of it up will sit near the bottom.
So it is one input of four and it decides nothing on its own. The others are whether they sell a named service in their own words, whether they publish original work about AI search, and whether any client result with a figure exists.
The two routes to a score
Carried. 11 agencies were read into bestgeoagencies.co.uk against its seven criteria and its tracked prompt set. Their place there is their score here. The table names the position so a reader can go and read the working.
Scored here. The other 9 are not in that study. They are assessed against the same four measures it weighs: a named service in their own words, published research about AI search, a client result carrying an AI-search figure, and their own visibility in AI answers.
What the second route does not do is run the tracked prompt set. That is the one thing it cannot reproduce, and it is why the two routes are labelled separately rather than blended into a single column a reader cannot take apart.

About the author
Sarah Rice
Editor
Sarah Rice is a PR specialist & digital marketing expert who has spent more than 30 years working with SEO & GEO agencies, PR agencies and brands across a huge range of sectors. She is Director of Rice PR and Director & Editor of The HR World. Earlier in her career, she was Head of Public Affairs and Press Manager at RAC and Head of Campaigns at JBP, and has also worked with DC Thomas and a number of charities.